02__Email that works

02__Email that works - important info 2-3 elaborate on 1...

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Email that Works MKTG 3010 Spring 2011
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1. The message 1. Parts of an email 1. Dos and Don’ts
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Whitecaps on the bay: A broken signboard banging In the April wind . -- Richard Wright
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Know before you go On 3x3 in sticky note Why am I writing? Who will read it? What do I want them to do?
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Three emails Provide info Request info Request action
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It’s business! Keep it formal. Use same style as a business letter on paper.
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Concise subject  line
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Proper business  salutation Concise subject  line
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Proper business  salutation Concise subject  line ¶1   carries the  important info
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Proper business  salutation Concise subject  line ¶1   carries the  important info ¶2-3    elaborate  on ¶1
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Proper business  salutation Concise subject  line ¶1   carries the  important info ¶2-3    elaborate  on ¶1 ¶ last   carries the  action item
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Proper business  salutation Concise subject  line ¶1   carries the 
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Unformatted text preview: important info 2-3 elaborate on 1 last carries the action item Proper business closure Proper business salutation Concise subject line Signature Block with full info 1 carries the important info 2-3 elaborate on 1 last carries the action item Proper business closure Its business! Grammar, spelling and punctuation count. Use same style as a business letter on paper. Be concise Short sentences Use white space Put your point first Proofread it OMG LOL m High priority! Read receipts Reply all Legal Issues Its the companys email. Expect no privacy! You are liable for what you send. Forwarding can be dangerous. Common sense for email What is hateful to you, do not do to your fellow-- Hillel 1. The message 1. Parts of an email 1. Dos and Donts...
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02__Email that works - important info 2-3 elaborate on 1...

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