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Isom note 2 - competitive advantage Competitive advantage...

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Isom 247 Nenand Jukic Class notes #2 Business Intelligence (BI) Applications and technologies that are used to support decision making efforts. To survive and thrive in an organization one must create a competitive advantage. Competitive advantage A product or service that an organization’s customer value more highly than similar offerings of a competitor. First Mover advantage Occurs when a organization can impact its market share by being the first to market with
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Unformatted text preview: competitive advantage. Competitive advantage can be identified by 1. Porters five models 2. Porters Generic strategies The five forces model 1. Buyer power 2. supplier power 3. Threat of substitute products or services 4. Threats of new entrants 5. Rivalry amongst existing competitors...
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