What is a product0

What is a product0 - Whatisaproduct Andwhydosomesucceed Musicinyourpocket DiamondRioMP3Player Dec.1998 AppleiPod Oct.2001 format WhydidtheiPodwin

Info iconThis preview shows pages 1–18. Sign up to view the full content.

View Full Document Right Arrow Icon
What is a product? And why do some succeed?
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Music in your pocket Diamond Rio MP3 Player   Dec. 1998 Apple iPod  Oct. 2001
Background image of page 2
Both played songs in compressed MP3  format. One went on to sell 119 Million units One is now virtually forgotten.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Why did the iPod win?
Background image of page 4
The answer? Something outside the product itself. Something free. iTunes PC compatibility
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
What’s included in a product? In-use benefits – What it does for the  customer Product features Packaging Credit Warranty Installation
Background image of page 6
Delivery Service and maintenance
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Psychological benefits Self image, hope, status Quality Styling Brand name
Background image of page 8
9 LO What Is a Product? Product Everything, both favorable and  unfavorable, that a person  receives in an exchange.   Tangible Good   Service   Idea
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Types of products
Background image of page 10
Convenience Impulse Staples – coffee, flour, gasoline Emergency
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Shopping Homogeneous Heterogeneous
Background image of page 12
Homogeneous -- Price is most  important consideration
Background image of page 13

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Heterogeneous – Many factors  matter
Background image of page 14
Specialty
Background image of page 15

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Unsought
Background image of page 16
affected by the product type? Convenience
Background image of page 17

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 18
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/22/2011 for the course MSOM 301 taught by Professor Hylton during the Spring '10 term at George Mason.

Page1 / 48

What is a product0 - Whatisaproduct Andwhydosomesucceed Musicinyourpocket DiamondRioMP3Player Dec.1998 AppleiPod Oct.2001 format WhydidtheiPodwin

This preview shows document pages 1 - 18. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online