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Unformatted text preview: whether they like the gift or the giver 7.People have a need to be consistent 8.People are more easily influenced by others they perceive as similar to themselves 9.People are more easily influenced by people they like 10. The perception of credibility increases with the perception of authority 11. People are more easily influenced when they believe the source to be scarce and valuable 12. People are more easily influenced by those they perceive as credible 13. The perception of credibility is bases on three factors a. Competence/expertness b.Trustworthiness c. Dynamism 14. People are influenced by the way the message is structured and delivered 15. The perception of credibility is influenced by personal attributes...
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- Fall '10