15 Communication Principles

15 Communication Principles - whether they like the gift or...

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STUDY GUIDE The 16 Principles of Courtroom Communication 1.Communication is based on perception a. Basic pretrial questions i. What is already in the minds of the jurors and judge? ii. What will opposing counsel put in their minds? iii. What perceptions do you want the jurors and judge to have? b.How to affect perception i. Acknowledge the existing belief system ii. Link to the existing belief iii. Build a new belief 2.People actively try to make sense out of their environment 3.Perceptions are organized and structured within a brief period of time 4.People use stereotypes to organize their perceptions
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5.People attempt to maintain their original perceptions regardless of contradictory information 6.People feel obligated to repay others regardless of
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Unformatted text preview: whether they like the gift or the giver 7.People have a need to be consistent 8.People are more easily influenced by others they perceive as similar to themselves 9.People are more easily influenced by people they like 10. The perception of credibility increases with the perception of authority 11. People are more easily influenced when they believe the source to be scarce and valuable 12. People are more easily influenced by those they perceive as credible 13. The perception of credibility is bases on three factors a. Competence/expertness b.Trustworthiness c. Dynamism 14. People are influenced by the way the message is structured and delivered 15. The perception of credibility is influenced by personal attributes...
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15 Communication Principles - whether they like the gift or...

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