This preview shows pages 1–3. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Psych 100 (2) 26/03/2008 13:52:00 Cognitive Psychology- took behaviorisms place in a lot of ways. Behaviorism ruled from 20s to 50s with an iron fist. They ruled out any reference to human mind at all. They said it had nothing to do with psychology. Difficult time for people who didnt want to do behaviorism. Changeover was violent. Peoples academic lives, jobs, etc. were at stake when behaviorism collapsed. How did cognitive psych do this? o Its about mind. Thinking, language processing, attention etc. were at heart of cognitive pscyh. Said we can understand aspects of human minds and behavior. If we look at humans as information processors, we can learn a lot more about them and the way they learn. o It was hardcore science that people were doing. It was people from all areas (economics, computer science, etc.) that came together to form cognitive science. This gave it a sound scientific basis. These gave way to new theories that replaced the behaviorists. Memory- an example of cognitive psychology. Encoding- forming a memory code. For example when you form a memory code you might remember how it looks or how it sounds. When you meet someone and forget their name, you forget to form a memory code. Or the next-in-line effect demonstrates that active encoding is crucial to memory. Attention is the filter that is critical to the encoding of memories. o There is structural encoding (structure of word), phonemic encoding (saying the word), and semantic encoding (thinking about objects and actions words represent). o Levels of Processing theory (depth of processing). A memory theory related to encoding that proposes that deeper levels of processing result in longer lasting memory codes. Presented theory that said if you process info in a shallow manor it would be harder to remember then information in deep level processing. Asked people questions about words. All could be answered yes or no. Word bicycle appears on screen and says bicycle has an L in it. Idea is that this invokes a shallow level of processing. You dont have to use any of your knowledge about bicycles to answer question. Deep level demanded you use your knowledge of what the word signified such as bicycles have wheels, yes or no? In this question you have to know what a bicycle is to answer the question. You must process the word bicycle at a deeper more complex level and that makes it easier to remember. At end of experiment the subjects must remember all of the words theyve been asked about. (Called incidental the words theyve been asked about....
View Full Document