MSOM_305_Int_Trade_&_Investment[1]

MSOM_305_Int_Trade_&_Investment[1] - MSOM 305...

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MSOM 305 Managing in a Global Economy International Trade and Investment Constant Cheng George Mason University Fall 2010
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MODERN TRADE THEORIES Product Life Cycle : accounts for changes in trade patterns over time by focusing on product life cycles Strategic Trade : strategic intervention by governments in certain industries will increase their odds for international success National Competitive Advantage of Industries : Porter’s diamond theory – the competitive advantage of certain industries in different countries depends on four aspects that form a “diamond’
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3 Growth embryonic Emerging Established Mature Decline Revitalise NEW ZEALAND INDUSTRY ON PLC Int’l Education Forest Horticulture Boat Building Design Aqua culture Biotech Film Niche Manufact. Hype cycle Meat ICT Music Organic Pharma. Textile Environ. Mgt and Tech. Wool Digital Media Wine Industry Industry Industry Market size >100b.(US) Market size 50 - 99b.(US) Market size >50b.(US) Fish
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Trends for Global markets by 2020 Value = Benefits that Consumers are seeking and willing to pay for : •Better quality and safer food: modern food production (processed foods, modified and safer foods, and fast foods) •Better health and well being: Health care and medicine •Greater demand for education and training to get a competitive edge (knowledge) in this fast moving world •Instant feedback and wider coverage in terms of transaction: Spread and multiple application of information technology, and e-commerce •Convenience, versatility and easy of use: Advanced application of science and technology on manufacturing and production, other than IT •Greater demand for leisure and entertainment •Environmental concern and better use of energy, crime reduction and safety Relevant World Industries Advanced food technology industries Advanced medical and health industries Internationalisation and life long e-based learning, and professional services on improvement of work practices Applied information and communication industries and e-commerce Advanced manufacturing industries Creative and leisure industries Environmental management, crime and safety industries Use of Enablers: Biotech Design Education ICT Highly differentiated products and customised marketing for individuals st Century”, 3/2000 •Global Issues of the 21
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MSOM_305_Int_Trade_&_Investment[1] - MSOM 305...

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