Exam 1 Samples

Exam 1 Samples - Exam 1 Sample Here are 20% of the...

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Exam 1 Sample Here are 20% of the questions from Exam 1. The number refers to the location in the textbook the test items are based on. 12. The idea that a good product will sell itself is associated with the ____ A. ___________ era of marketing. A. production B. sales C. marketing D. value-based marketing E. all of the above 24. A friend of yours comments, "I'm starting my own business. I have a perfect product that no one else can touch. I'd like to bring you into the company, but I have no use for marketing. That's just for the mega-corporations." You're not sure you want to work for him, but which of the following arguments would you NOT use in talking about marketing. C. A. Marketing helps new ventures organize, operate and assess risk. B. Marketers help address unfilled needs, regardless of the size of the firm. C. Marketing focuses on the product but only as one element. Three other areas are Product, Price and Place. D. No one is better than marketers at communicating the value of the product to potential customers. E. Marketing will be essential in a year or two when the product takes off, and you'll talk again
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This note was uploaded on 01/24/2011 for the course SOM 301 taught by Professor Staff during the Spring '08 term at George Mason.

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Exam 1 Samples - Exam 1 Sample Here are 20% of the...

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