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Unformatted text preview: Challenged with Global Expansion Redland , a U.K. manufacturer of concrete roof tiles, expanded around the world to leverage its technical know-how beyond its home market. But it often sought opportunities in countries (such as Japan) where local building practices provided little demand for concrete roof tiles. Thus, there was no value in transferring its technology to such markets. Wal-Mart- Many service businesses (retailing, insurance) go global to generate growth beyond home markets threatened by foreign rivals. Their strategies hinge on coordination of people or processes--no easy feat. Wal-Mart, for instance, has struggled to get its partner firms and employees abroad to adopt its work methods. Successful Global Companies Samsung Electronics is the world's largest technology company based on revenue and one of the world's top 20 brands. Samsung is composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, Samsung Heavy Industries, one of the...
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This note was uploaded on 01/21/2011 for the course MKG 2300 taught by Professor Perez during the Spring '10 term at University of South Florida - Tampa.
- Spring '10