Homework unit 5

Homework unit 5 - Summery According to a survey from...

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Summery According to a survey from research firm Frost & Sullivan, rapid growth in internet display advertising is for the first time cannibalising spending in other media. More than half of all advertisers surveyed found new money to fund their increased internet spending this year, but the proportion that did not increased from 29 per cent last year to 45 per cent, the company's general online advertising study showed. One in three advertisers (34 per cent) found their extra online advertising money by raiding their traditional media budgets, led by 16 per cent who diverted print media budgets to online. A further 11 per cent moved other digital marketing activity to online display advertising. The data was released at a seminar in Sydney recently, as official figures for the September quarter from the Internet Advertising Bureau showed overall internet advertising was up 30 per cent compared with the same quarter last year. Reaction
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Homework unit 5 - Summery According to a survey from...

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