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Unformatted text preview: impression. Even if the customer is disappointed for any reason with the purchase, the associates will cheerfully refund the full purchase price with no questions asked. The companys mission statement, premier quality food retailer in the world, is fully understood and embraced throughout the company which has made Publix a successful and innovative grocery chain. I believe the characteristics of a value focused organization would be different from those solely focused on profit. For example, a characteristic of a value focused firm would be along the lines of customer service; however, a profit focus firm would have a philosophy on making money every day....
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This note was uploaded on 01/21/2011 for the course MKG 2300 taught by Professor Perez during the Spring '10 term at University of South Florida - Tampa.
- Spring '10