class10-web

class10-web - Web IR Ads & Spam 1 / 66 Web IR...

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Unformatted text preview: Web IR Ads & Spam 1 / 66 Web IR Ads & Spam Overview 1 Web IR Links Queries Context Users Documents Size 2 Ads & Spam Ads Spam 2 / 66 Web IR Ads & Spam Web search overview 3 / 66 Web IR Ads & Spam Search is a top activity on the web 4 / 66 Web IR Ads & Spam Without search engines, the web wouldnt work Without search, content is hard to find. 5 / 66 Web IR Ads & Spam Without search engines, the web wouldnt work Without search, content is hard to find. Without search, there is no incentive to create content. 5 / 66 Web IR Ads & Spam Without search engines, the web wouldnt work Without search, content is hard to find. Without search, there is no incentive to create content. Why publish something if nobody will read it? 5 / 66 Web IR Ads & Spam Without search engines, the web wouldnt work Without search, content is hard to find. Without search, there is no incentive to create content. Why publish something if nobody will read it? Why publish something if I dont get ad revenue from it? 5 / 66 Web IR Ads & Spam Without search engines, the web wouldnt work Without search, content is hard to find. Without search, there is no incentive to create content. Why publish something if nobody will read it? Why publish something if I dont get ad revenue from it? Interest aggregation 5 / 66 Web IR Ads & Spam Without search engines, the web wouldnt work Without search, content is hard to find. Without search, there is no incentive to create content. Why publish something if nobody will read it? Why publish something if I dont get ad revenue from it? Interest aggregation Unique feature of the web: A small number of geographically dispersed people with similar interests can find each other. 5 / 66 Web IR Ads & Spam Without search engines, the web wouldnt work Without search, content is hard to find. Without search, there is no incentive to create content. Why publish something if nobody will read it? Why publish something if I dont get ad revenue from it? Interest aggregation Unique feature of the web: A small number of geographically dispersed people with similar interests can find each other. Elementary school kids with hemophilia 5 / 66 Web IR Ads & Spam Without search engines, the web wouldnt work Without search, content is hard to find. Without search, there is no incentive to create content. Why publish something if nobody will read it? Why publish something if I dont get ad revenue from it? Interest aggregation Unique feature of the web: A small number of geographically dispersed people with similar interests can find each other. Elementary school kids with hemophilia People interested in translating R5R5 Scheme into relatively portable C (open source project) 5 / 66 Web IR Ads & Spam Without search engines, the web wouldnt work Without search, content is hard to find....
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