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Unformatted text preview: COM M 3315-502: Fundamentals of Marketing Notes 8-30-2010 (B1) • Professor Kate White o Kate is okay o [email protected] o [email protected] • Fact o The Nike Swoosh was designed by a graphic design student who got paid only $35 for it. However, in 1983 the company gave her a gift of stock as a token of their appreciation. • Overview of the course o Course syllabus Weekly reading/assignments o Course notes and slides will be put on the intranet o Course workload o Textbook o Grade In class participation – 10% On shore exercises (field assignments) – 20% • Need to observe o Advertisements o Market place • Apply concepts Group project work - 25% (marketing plan (20%) and presentation (5%)) • Some type of marketing offering only available in N American market o Want to take it to international market Midterm exam – 20% • Multiple choice and written Final exam – 25% • Multiple choice, short answer, and written • Focuses on 2 nd half of courses • A business function o Provides the business with long term competitive advantage...
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This note was uploaded on 01/22/2011 for the course COMM 3315 at UVA.