Notes 9-1-2010

Notes 9-1-2010 - • Competitio n – no direct competitors...

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COMM 3315-502: Fundamentals of Marketing Notes 9-1-2010 (B2) Fact o The Ramses brand condom is named after the great pharaoh Ramses II who fathered over 160 children SWOT analysis o Strengths o Weaknesses o Opportunities o Threats Internal External Positive Strength Trendy Variety Low calorie Alternative flavors Highly specialized staff Edwards Positive publicity/a ssociations Impulse purchase Small packaging Can Opportunity Lifestyle trends Open retail stores Boost caffeine Ran out of stock desirability
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Unformatted text preview: • Competitio n – no direct competitors customize • Small orders • Inexpensiv e Negative Weaknesses • Expensive • Not satisfying • Availabilit y • Ran out of stock • Looks like an inhaler/ lipstick • Doesn’t have a strong brand image • No nutrition’s • Costly research • Might be some bad publicity Threats • Possibility of choking • Want real chocolate • Political/ FDA regulations • Economy • Future competition – time is of the essence...
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Notes 9-1-2010 - • Competitio n – no direct competitors...

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