Notes 9-18-2010

Notes 9-18-2010 - COMM 3315-502: Fundamentals of Marketing...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
COMM 3315-502: Fundamentals of Marketing Notes 9-18-2010 (B5) Hilton Sisters Geographics o Major metropolitan areas Demographics o 18 to 27 years old o Females Psychographics o Trendy o Pop culture o Posh Benefits o Happy to set a trend Usage o Strictly superficial – something for people to see o Public eyes HYTms Geographics o Suburban/urban Demographics o 25 to 55 years old o Females o All ethnicities o Net income $70,000 to $100,000
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
o Mostly married with children o All education o Stay at home or working moms Psychographics o Watching weight o Health concerned o Fashion and family are important o Impulsive Benefits o Cut calories o Convenience o Enjoy flavor o Trendy Usage o Like gum o Heavy users 1-2/day Kids Geographics o North America – urban/suburban Demographics o 8 to 12 years old o Both males and females o All ethnicities o Discretionary funds – $10-20/week
Background image of page 2
o School aged Psychographics o Trendy o Impress opposite sex o
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/22/2011 for the course COMM 3315 at UVA.

Page1 / 6

Notes 9-18-2010 - COMM 3315-502: Fundamentals of Marketing...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online