Notes 9-18-2010

Notes 9-18-2010 - COMM 3315-502 Fundamentals of Marketing...

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COMM 3315-502: Fundamentals of Marketing Notes 9-18-2010 (B5) Hilton Sisters Geographics o Major metropolitan areas Demographics o 18 to 27 years old o Females Psychographics o Trendy o Pop culture o Posh Benefits o Happy to set a trend Usage o Strictly superficial – something for people to see o Public eyes HYTms Geographics o Suburban/urban Demographics o 25 to 55 years old o Females o All ethnicities o Net income $70,000 to $100,000
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o Mostly married with children o All education o Stay at home or working moms Psychographics o Watching weight o Health concerned o Fashion and family are important o Impulsive Benefits o Cut calories o Convenience o Enjoy flavor o Trendy Usage o Like gum o Heavy users 1-2/day Kids Geographics o North America – urban/suburban Demographics o 8 to 12 years old o Both males and females o All ethnicities o Discretionary funds – $10-20/week
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o School aged Psychographics o Trendy o Impress opposite sex o Social influence o TV o
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