Notes 9-20-2010

Notes 9-20-2010 - COM M 3315-502: Fundamentals of Marketing...

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Unformatted text preview: COM M 3315-502: Fundamentals of Marketing Notes 9-20-2010 (B6) • Social T rends (Faith Popcorn) o Cocooning – one trend is to stay home instead of going out Entertaining at the home o Clanning – bigger city people lose connections with other people Facebook would be a response o Fantasy adventure – consumers want to have adventure, but not too r isky M ight go to an exotic location but stay at an all inclusive resort o Pleasure revenge – notion that there is a subset of consumers that are tired of being told what to do People that are going to do whatever the hell they want o Small indulgences – consumer can’t afford extravagant things Part of an outfit $6 coffee o Anchoring – desire to have a meaningful/spiritual connection Kabala o Egonomics – what’s in it for them Marketers need to be clear about what the consumer will get out of it Addressing mail to specific person o Female think – changing role of women, particularly North American society; they have jobs and money to spend on themselves Marketing to women o Mancipation – not all males want to follow traditional male gender roles Taking home to take care of the kids Planning out meals for the family Metrosexual – a straight male that takes care of him (pedicure,...
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This note was uploaded on 01/22/2011 for the course COMM 3315 at UVA.

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Notes 9-20-2010 - COM M 3315-502: Fundamentals of Marketing...

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