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Unformatted text preview: A A COM M 3315-502: Fundamentals of Marketing Notes 9-26-2010 (B7) • Fact o More than 90% of six years olds recognize Joe Camel, making him as well known as M ickey Mouse (by comparison, only 67% of adults recognize Joe Camel). o Camel is not allowed to use Joe in their ads in the USA, Canada, UK, and some other developed countries, but they still use him in developing countries • M idterm – B11 o Some multiple choice o Some sort of case o Some short w ritten questions o Chapters 1 2 4 5 6 7 19 40 • FDP1 – B12 o SWOT analysis o Segmentation o Perceptual map • Projects • Other criticisms of marketing? o Do marketers target vulnerable populations? Children – channel one Low self esteem Ethnic minorities People with addictions • What is the price of attention? o Channel One is a 12 minute news program broadcast daily to millions of USA students (and some Canadian) schools o Channel One describes itself as a “free” service, while selling four, 30 second spots per show at $200,000 each, to companies such as Nike, Nintendo, Pepsi, and Burger King • Does marketing lead to unhealthy behaviors?...
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This note was uploaded on 01/22/2011 for the course COMM 3315 at UVA.