Notes 10-1-2010

Notes 10-1-2010 - COMM 3315-502: Fundamentals of Marketing...

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COMM 3315-502: Fundamentals of Marketing Notes 10-1-2010 (B9) Fact o “If the rest of the world’s population was to develop a lifestyle approaching that of the USA or Western Europe, at least two additional planets such as ours would have to be harnessed to provide the required energy and materials.” - Csikszentmihaly FDPs o Standardized vs. adapted marketing Compare a given establishment across two cultures Compare the ads in general across two cultures o Compare two marketplaces/vendors On rituals, norms, values, etc. On Hofstede’s dimensions In terms of how they differentiate themselves o Do a SWOT for an establishment/company you have visited o Dinner with a family Discuss norms, customs, values, rituals o Compare two countries you have visited Using Maslow’s hierarchy as the basis of analysis Wine FDP o Croydon Estates o ? o Complete a SWOT for the winery Strengths and weaknesses Strengths are the internal positives o Location o Laborers
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o Wine – product Distinct o Production Unique process Grape type o Label – branding o Price o Distribution o Promotion o Organizational structure Weaknesses are the internal negatives
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This note was uploaded on 01/22/2011 for the course COMM 3315 at UVA.

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Notes 10-1-2010 - COMM 3315-502: Fundamentals of Marketing...

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