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Unformatted text preview: o College educated o Stay at home moms Psychographics o Needs to do everything o No time to eat or work out o Controlling Benefits and Usage o Heavy users o Want a product that allows the taste of chocolate without the calories or time needed to work it off Children of the wealthy Geographics o Major metropolitan areas Demographics o 6 to 14 o Both males and females o Parents make $100,000+ o Still in grade school o Students Psychographics o Want everything o Buy into fads Benefits and Usage o Heavy users if fad catches on o Want to look cool...
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This note was uploaded on 01/22/2011 for the course COMM 3315 at UVA.