Notes 9-26-2010

Notes 9-26-2010 - A A COMM 3315-502: Fundamentals of...

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A A COMM 3315-502: Fundamentals of Marketing Notes 9-26-2010 (B7) Fact o More than 90% of six years olds recognize Joe Camel, making him as well known as Mickey Mouse (by comparison, only 67% of adults recognize Joe Camel). o Camel is not allowed to use Joe in their ads in the USA, Canada, UK, and some other developed countries, but they still use him in developing countries Midterm – B11 o Some multiple choice o Some sort of case o Some short written questions o Chapters 1 2 4 5 6 7 19 40 FDP1 – B12 o SWOT analysis o Segmentation o Perceptual map Projects Other criticisms of marketing?
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o Do marketers target vulnerable populations? Children – channel one Low self esteem Ethnic minorities People with addictions What is the price of attention? o Channel One is a 12 minute news program broadcast daily to millions of USA students (and some Canadian) schools o Channel One describes itself as a “free” service, while selling four, 30 second spots per show at $200,000 each, to companies such as Nike, Nintendo, Pepsi, and Burger King Does marketing lead to unhealthy behaviors? o
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This note was uploaded on 01/24/2011 for the course COMM 3315 at UVA.

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Notes 9-26-2010 - A A COMM 3315-502: Fundamentals of...

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