Notes 10-16-2010

Notes 10-16-2010 - COMM 3315-502: Fundamentals of Marketing...

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COMM 3315-502: Fundamentals of Marketing Notes 10-16-2010 (B12) Beyond Google – how to do research using the library’s free resources Step 1 – define your topic o Start out general Step 2 – check out the reference section o Encyclopedia Britannica – use the index o CIA World Fact Book o Worldmark Encyclopedia of the Nations o Countries and their cultures o Singapore commercial guide (USD of Commerce) Resources library resources country info Step 3 – search the library catalog o Click the library icon on the public desktop o Library.semesteratsea.net o Click catalog tab Step 4 – refine your topic o Using print and public folder resources can help you focus your research Step 5 – identify keywords for searching o Search terms o Wildcards Sustain* Sustainability Sustainable Market* Markets
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Marketing Econom* Economist Economy Economic Step 6 – check out the free online databases o 7 th down o Academic search complete Ebscohost Click full text o Guides.lib.virginia.edu/commerce Subjects – commerce Polling the nations Step 7 – repeat Step 8 – use the free sites o journalism.org o WTO.org o Worldback.org o Everyculture.com
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Notes 10-16-2010 - COMM 3315-502: Fundamentals of Marketing...

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