Notes 10-18-2010

Notes 10-18-2010 - COM M 3315-502: Fundamentals of...

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Unformatted text preview: COM M 3315-502: Fundamentals of Marketing Notes 10-18-2010 (B13) Dates to remember FDP #2 B20 Group Project B21 Presentations o B20 1, 2, 3 o B21 4, 5, 6 o B22 Fact for today o I n 1919, a food chemist developed a product from a substance Jello Product lifecycle o Selected product lifestyle o Lifecycle T raditional Boom or classica Fad Extended fad Seasonal or fashion Revival Bust Food flops o Heinzs Funky F ries, the chocolate, cinnamon, sour cream and blue colored frozen fries, turned into a product blooper for the company. o Uncle Bens Calcium Plus r ice was a flop o Gerbers for single adults? Extending a lifecycle o Modify the product o Find new market segments May have only used one market segment o Reposition the product on an existing feature/benefit not previously emphasized A part of the product not fully used or aware of o Change the value offered Make it a better deal for consumers...
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Notes 10-18-2010 - COM M 3315-502: Fundamentals of...

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