Notes 10-18-2010

Notes 10-18-2010 - COM M 3315-502 Fundamentals of Marketing...

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Unformatted text preview: COM M 3315-502: Fundamentals of Marketing Notes 10-18-2010 (B13) Dates to remember • FDP #2 – B20 • Group Project – B21 • Presentations o B20 – 1, 2, 3 o B21 – 4, 5, 6 o B22 • Fact for today o I n 1919, a food chemist developed a product from a substance Jello • Product lifecycle o Selected product lifestyle o Lifecycle T raditional Boom or classica Fad Extended fad Seasonal or fashion Revival Bust • Food flops o Heinz’s Funky F ries, the chocolate, cinnamon, sour cream and blue colored frozen fries, turned into a product blooper for the company. o Uncle Ben’s Calcium Plus r ice was a flop o Gerber’s for single adults? • Extending a lifecycle o Modify the product o Find new market segments May have only used one market segment o Reposition the product on an existing feature/benefit not previously emphasized A part of the product not fully used or aware of o Change the value offered Make it a better deal for consumers...
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Notes 10-18-2010 - COM M 3315-502 Fundamentals of Marketing...

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