Notes 11-18-2010

Notes 11-18-2010 - COMM 3315-502: Fundamentals of Marketing...

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COMM 3315-502: Fundamentals of Marketing Notes 11-18-2010 (B17) Group Project paper grading Presentation grading o Summarize the group paper – key points Pretend you are pitching your idea to the CEO of the company/organization o Ability to clearly, concisely, and accurately present the material o Ability to employ an effective4 marketing plan o Presentation style, including tone of voice, eye contact, volume, etc. o Use of visual aids including handouts, slides, overheads, etc. Place – distribution The forgotten “P” o Known as channel, distribution, or intermediary o How a product gets to a customer, where it is sold Distribution and marketing channels o Distribution The process that makes products available to consumers and business customers and places them where they can be purchased o Marketing channel A collection of companies responsible for getting products from producers to customers Includes Manufacturers, brokers, wholesalers, retailers, etc. o
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This note was uploaded on 01/24/2011 for the course COMM 3315 at UVA.

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Notes 11-18-2010 - COMM 3315-502: Fundamentals of Marketing...

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