Notes 10-2-2010

Notes 10-2-2010 - COMM 4559-501: Emerging Markets Notes...

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COMM 4559-501: Emerging Markets Notes 10-2-2010 (A10) Strategies that fit emerging markets HBR June 2005 Challenges of globalization o Where do you do business? o What strategies to employ? o Most companies use standard (aka familiar) approaches with a few local twists, but this may not work Need to accommodate Things like infrastructure could prove problematic Institutional void Lack of good people Fundamental training “Institutional voids” (soft infrastructure) shortcomings o Absence of specialized intermediaries Market research firms Lack of information End to end logistics providers Some argue that this is soft Search firms to screen employees Weak regulatory systems Lacking contract enforcement mechanisms o (note how closely these points match the earlier definition of emerging markets) Result of institutional voices o Emerging markets are generally not attractive
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o Less investment – BRIC assets held by American firms is only 2.5% of total foreign holdings in 2002 o (Supplement – what is not widely recognized is that until 2005 the USA attracted the greatest share of foreign direct investment in the world due to its market
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Notes 10-2-2010 - COMM 4559-501: Emerging Markets Notes...

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