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Unformatted text preview: COM M 4559-501: Emerging Markets Notes 11-24-2010 (A18) Emerging Giants – Building World Class Companies • Emerging market competitors o Outcome – companies from emerging markets are becoming competitive o Cause – global trade liberalization and investment, sales into developing world o These companies are competing in both the developed and developing world • Emerging market competitors o Examples in Latin America S.A.C.I. Falabilla (Chile) Cemex (Mexico) o Both examples operate in relatively open market economies but also have good strategies and business model • MNC advantages o Recognizable brands o Innovation o Efficient processes and systems o Sophisticated technologies o Access to financial resources and talent • Institutional voids – country doesn’t have a legal framework, hard or soft infrastructure to support companies o Multinational companies are used to working around these voids • EM companies o How do they overcome these inherent disadvantages?...
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- Developed country, local emerging companies, Building World Class Companies