Chapter 1 and 15

Chapter 1 and 15 - Chapter 1 and 15 What is Communication?...

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Chapter 1 and 15 What is Communication? Mass Communication is the process of creating symbol systems that convey info and meaning Ex. Language, pictures (motion and still), computer codes or lang., morse code. What is culture? o The symbols of expression that individuals, groups, and societies use to make sense of daily life and to articulate their values. When we listen to music, read a book, watch tv or surf the web we are trying to connect with someone or something. How does communication work? o Sender= source or encoder o Message o channel o receiver=decoder, o feedback (from receiver to sender) o shared experience. A little history… o Oral and written forms: oral traditions passed by poets, teachers, and tribal storytellers. o Once the written alphabet was created, the wealthy used manuscripts to convey society o oral debates were to discuss public issues. The printed word: o The printing press introduced the first mass marketed product in history: books
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o Paved the way for major social and cultural changes by transmitting knowledge across national boundaries Electronic and digital delivery: o Invention of the telegraph (1840’s) began instantaneous info. o Rise of film (early 1900s), radio (1920s), tv (1950s), and the internet (1990s) continued the trend. Media convergence
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Chapter 1 and 15 - Chapter 1 and 15 What is Communication?...

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