MDIA5023_S110

1 studentswill

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: focuses
on
strategic
communication
 planning;
risk,
issues
and
crisis
communication;
organizational
communication;
 community
relations;
government
relations;
and
ethics.
Students
will
develop
a
 strategic
communication
plan
to
address
contemporary
public
relations
issues.
 1.
 The
aim
is
to
introduce
students
to
key
concepts
and
practices
of
public
relations
 and
current
approaches
for
strategically
communicating
change
and
resolving
 conflict.

 2.
 Students
will
be
able
to
explain
and
discuss
the
fundamental
concepts
of
public
 relations
planning,
devise
alternative
strategies
and
responses
to
public
relations
 issues
and
learn
how
to
communicate
within
a
variety
of
socio‐political
and
 economic
discourses
and
contexts.
 1.
 Students
will

 Understand
the
range
of
approaches
and
debates
about
the
nature,
role
and
 Summary
of
the
Course
 
 Aims
of
the
Course
 
 Student
Learning
Outcomes
 Revised
Course
Unit
Outline
Template
.
.
.
12th
December
2008
 
 Course
Unit
Outline
Template
 
 Graduate
Attributes

 value
of
public
relations
 2.
 Understand
why
the
planning
process
is
important,
identify
research
 approaches,
determine
strategic
objectives,
select
and
justify
strategies
and
 campaign
tactics
 3.
 Apply
communication
and
strategy
concepts
to
campaign
planning
and
prepare
 public
relations
communication
texts
and
materials
 4.
 Appreciate
the
importance
of
ethical
public
relations
practice
and
social
 responsibility
 1.
 In‐depth
engagement
with
public
relations
concepts
and
debates
 2...
View Full Document

Ask a homework question - tutors are online