Explainwhatyouconsidertobetheadvantagesanddisadvantage

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and
 branding
 Research
 15
March
 
 Research
techniques
 Sampling
 Planning
 22

March

 Assignment
 Writing
a
public
relations
plan
 one
due
 22
March
 Communication
and
 29
March

 
 Communication
and
meaning
 persuasion
 Public
opinion
and
persuasion
 Mid‐semester
break
 5

April
 
 
 Evaluation
and
 12

April
 
 Assignment
two
guidelines
 ethics
 Evaluation
of
information
 exposure,
awareness,
 understanding
and
changes
in
 attitudes
and
behaviour
 Professional
organizations
and
 Codes
of
Ethics
 Community
 19
April
 
 Public
information
and
 engagement
 consultation
 Engagement
concepts
and
 practices
 Public
policy
development
 1
March
 Webster
 room
137
 Textbook:

 Chapters
one
and
two
 Chapter
22
 Chapter
five
 Chapter
six
 Chapters
seven
and
nine
 
 Chapters
eight
and
three
 ANZAC
Day
–
no
 lecture
 Media

 26

April
 3
May
 Assignment
 
 two
due
28
 April
 
 Assignment
three
guidelines
 Readings:
Powell,
M.C.
&
 Colin,
M.
(2008).
Meaningful
 citizen
engagement
in
science
 and
technology:
What
would
 it
really
take?
Science
 Communication,
30(1),
126‐ 136.

 Rowe,
G.
and
Frewer,
L.
J.
 (2005).
A
typology
of
public
 engagement
mechanisms.
 Science
Technology
Human
 Values,
30(2),
25‐290.
 
 Chapter
fourteen
 Revised
Course
Unit
Outline
Template
.
.
.
12th
December
2008
 
 Course
Unit
Outline
Template
 News
releases
 Radio
and
television
 talkshows
and
releases
 Blogs
 Pro...
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This note was uploaded on 01/22/2011 for the course MDIA 5023 taught by Professor 5023 during the Three '10 term at University of New South Wales.

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