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Unformatted text preview: .
 The
capacity
for
analytical
and
critical
thinking
and
for
creative
problem
solving
 in
relation
to
the
public
relations
planning
process
 3.
 Information
literacy
‐
the
skills
to
locate,
evaluate
and
use
relevant
information
 for
strategic
planning
purposes
 4.
 A
respect
for
ethical
public
relations
practice
and
social
responsibility
 5.
 
An
appreciation
of
and
respect
for
diversity
 
 
 
 5. Rationale
for
the
inclusion
of
content
and
teaching
approach
 This
course
will
be
taught
face
to
face
in
a
seminar
environment
so
that
student
participation
can
enhance
the
 learning
process.
Students
will
engage
in
strategy
development
and
analysis,
discuss
contemporary
scenarios
and
 develop
communication
texts.
The
learning
process
will
emphasize
'real
world'
public
relations
problems,
 challenges
and
opportunities
to
assist
students
to
navigate
the
theory‐
practice
nexus
by
relating
theoretical
 concepts
to
the
practice
of
public
relations.
 
 
 
 6. Teaching
strategies
 Interactive
and
reflective
teaching
approaches
will
be
prioritized
along
with
conceptual
frameworks
and
 applied
methods.

 
 7. Assessment
 Assessment
task
 Length
 Weight
 Brand
analysis
 1000
words
 20
 
 Campaign
 1200
words
 30
 1,2,3,4
 1,
2,
3,
4,
5
 28
April
 proposal
 
 Campaign
 2000
words
 Portfolio:
30
 1,
2,
3,
4
 1,
2,
3,
4,
5
 31
May
 portfolio

 Report:
20
 and
plan
 
 Submission
of
Assessment
Tasks
 
 
 All
students
must
submit
both
printed
and
electronic
copies
of
their
essays.
Please
submit
a
hard
copy
of
 your
assignments
to
the
assignment
drop‐off
box
outside
the
EMPA
School
Office,...
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This note was uploaded on 01/22/2011 for the course MDIA 5023 taught by Professor 5023 during the Three '10 term at University of New South Wales.

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