Unformatted text preview: done properly, companies can succeed. To be profitable, in addition to the above factors, a company must be able to repeat profit earning activities. Simply put, profits are the excess of revenue over expenses, and are an amount whose measure is taken at a particular point in time. Just because a company earns a profit does not mean it is profitable. Companies have both short term and long term expenses and earning cycles. Profit can be earned in the short term, but lost in the long term if a company does not to protect its ability to meet the long term obligations with the short run profits it makes ....
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- Spring '08
- Marketing, SHORT RUN PROFITS, profit earning activities, Careful market research