OB_-_ATTRIBUTION - EFFECT • PROJECTION BIAS • HALO...

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Click to edit Master subtitle style 1/23/11 ATTRIBUTION
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1/23/11 22 ATTRIBUTION THEORY A person tries to determine whether another person’s behavior is caused by internal or external factors. This is conditioned by three attributes: consensus in behavior. consistency in behavior. distinctiveness in behavior.
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Click to edit Master subtitle style 1/23/11 3 Individual Behavior Distinctivene ss Consistency Consensus Low Interna l cause High External cause Low External cause High Interna l cause Low Interna l cause High Extern al cause
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1/23/11 FREQUENTLY (high consistency) FREQUENTLY ( low distinctiveness) SELDOM ( low consensus ) CONSISTENCY DISTINCTIVENESS CONSENSUS How often did the person act this way in the past? How often does the person act this way in other settings? How often do other people act in similar situations? SELDOM SELDOM FREQUENTLY (low consistency) (high distinctiveness) ( high consensus)
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1/23/11 ERRORS I N PERCEPTI ON SELECTIVE PERCEPTION RECENCY EFFECT PRIMACY
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Unformatted text preview: EFFECT • PROJECTION BIAS 1/23/11 • HALO EFFECT • SELF-SERVING BIAS • FUNDAMENTAL ATTRIBUTION ERROR 1/23/11 7 PERCEPTION APPLICATIONS • Dating • Interviews • Self-fulfilling prophecies of performance • Performance evaluations • Employee effort • Employee loyalty 1/23/11 8 Jedi Wisdom • Let go of your anger. • Let the force flow through you. • Don’t center on your anxiety. • Do or do not. There is no try. • Keep your concentration on the here and now. • Your eyes can deceive you. Don’t trust them. • Don’t give in to hate. • Once you start down the dark path, forever 1/23/11 THANK YOU Chapter 3 Copyright 2006 Vandeveer, Attribution Theory Errors • Self-serving bias – This is a tendency for individuals to attribute their own success to internal factors and place blame for failures on external factors. Their approach is self-...
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OB_-_ATTRIBUTION - EFFECT • PROJECTION BIAS • HALO...

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