Introduction to the Case-Study Method (Adapted from: Seperich, G.J, M.J. Woolverton, J. G. Beierlein and D. E. Hahn, eds., Cases in Agribusiness Management , Gorsuch Scarisbrick, Publishers, Scottsdale, AZ 1996) The Seven Steps of Problem Analysis Using an organized seven-stem approach in analyzing a case will make the entire process easier and can increase your learning benefits. 1. Read the case thoroughly. To understand fully what is happening in a case, it is necessary to read the case carefully and thoroughly. You may want to read the case rather quickly the first time to get an overview of the industry, the company, the people, and the situation. Read the case again more slowly, making notes as you go. 2. Define the central issue. Many cases will involve several issues or problems. Identify the most important problems and separate them from the more trivial issues. After identifying what appears to be a major underlying issue, examine related problems in the functional areas (for example, marketing, finance, personnel, and so on). Functional area
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