OB Ch04 POST

OB Ch04 POST - Social Perception, Attributions, and...

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Click to edit Master subtitle style Social Perception, Attributions, and Diversity Organizational Behavior MGT 3101
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Perception: An Information- Processing Model Competing  environmental  stimuli §  People §  Events §  Objects Interpretation and  categorization Stage 1 Selective  Attention/Comprehension Stage 2 Encoding and Simplification Stage 3 Storage and  Retention Stage 4 Retrieval and        Response Memor y Judgments  and   decisions A      B       C      D      A     C       F C
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Stage 1: Selective Attention/Comprehension n Attention – being consciously aware of something or someone n People pay attention to salient stimuli n Salient – something that stands out from context
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Stage 2: Encoding and Simplification n Cognitive categories – mental depositories for storing information n Schema – mental picture of an event or object
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Stage 2: Encoding and Simplification n Stereotype - belief about the characteristics of a group n Not always negative n May or may not be accurate
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OB Ch04 POST - Social Perception, Attributions, and...

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