strategic brand mgt wk2a chp1 adapted-3

strategic brand mgt wk2a chp1 adapted-3 - v Strategic Brand...

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v 12/08/2000 v Strategic Brand Management
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v 12/08/2000 http://viscog.beckman.uiuc.edu/grafs/demos/15.html In the video you will see a group of basketball players, some in white and some in black passing two balls around. Your goal is to count how many times the ball is passed by those wearing white shirts. It’s that simple. Remember, count just the passes of the ball by those wearing white. Once the movie is over, write down the number of passes you have counted.
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v 12/08/2000 Opt-in Opt-out Organ donation
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v 12/08/2000 people who voted in precincts where the polls were a school were more likely to favor increased education funding Voting Behavior
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v 12/08/2000 those who voted in precincts with nicer, newer schools were more likely to say yes to increased education funding than voters who voted in older, more run-down buildings. Voting Behavior
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v 12/08/2000 participants were 25 percent less likely to support government funding for stem-cell research after being shown images of churches than when participants were shown pictures of other buildings Voting Behavior
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v 12/08/2000 Ice cream social
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v 12/08/2000 Even when nutrition experts were given a larger bowl, they served themselves 31.0% more ice cream Ice cream social without being aware of it
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v 12/08/2000 Bottom’s up
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v 12/08/2000 Despite an average of six years of experience, bartenders poured 20.5% more into short, wide glasses than tall, slender glasses Bottom’s up
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v 12/08/2000 Shopping Behavior – # Cans of Soup “No limit” “Limit 12” Which sign sells more?
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v 12/08/2000 Shopping Behavior – # Cans of Soup “Limit 12” “No limit” +185%
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v 12/08/2000 Estimating Behavior How many hours does the average American spend on the internet per month?
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v 12/08/2000 Estimating Behavior > 70 hours < 71 hours It depends on how much time YOU spend online per month…. How many hours does the average American spend on the internet per month? +167%
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v 12/08/2000 Estimating Behavior How many million Americans own a cell phone?
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v 12/08/2000 Estimating Behavior > 500 < 500 It depends on the last three digits of your social security number. . How many million Americans own a cell phone? +48%
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v 12/08/2000 Willingness to Pay How much would you be willing to pay for a one hour consult with Warren Buffet?
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v 12/08/2000 Willingness to Pay > 500 < 500 It depends on the last three digits of your social security number. . How much would you be willing to pay for a one hour consult with Warren Buffet? +37%
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v 12/08/2000 Relevance?
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v 12/08/2000 Cookies
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v 12/08/2000 Cookies
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v 12/08/2000 Cookies
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v 12/08/2000 Cookies
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v 12/08/2000 Which grapes did you like best? (% of people) 0.00 25.00 50.00 75.00 100.00 Blind Correct Reverse Sweet solid grapes Old soft grapes California grapes North Dakota grapes
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v 12/08/2000 Which cola did you like best? (% of people) 25.00 50.00 75.00 Blind Correct Reverse sweeter cola sweet cola Coca Cola Sam’s Choice
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Click to edit Master subtitle style v 12/08/2000 New Laptop Intel processor? AMD processor?
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