summary 5 - Caitlin Vodopia ITC E-Choupal Corporate Social...

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Caitlin Vodopia 9/27/2010 ITC E-Choupal: Corporate Social Responsibility In Rural India ITC was one of India’s foremost private sector companies, and its business is spread out over tobacco, hotels, agri-business, packaged foods, retail, information technology, and brand apparel. ITC was subject to government rules and regulations like the Agriculture Produce Marketing Committee (APMC) Act, which required agri-companies to only buy agricultural produce from government mandated marketplaces called “mandis” and exclusive registered commission agents. Mandis were located far from villages, so when a farmer transported crops to the mandi, he was under pressure to sell for whatever price he could get. Also, since transactions were handled by commission agents, there was no price transparency. Procuring goods through this traditional way caused price increases, and monitoring commission agents from being corrupt was nearly impossible. ITC was allowed to set up e-Choupal after it convinced the government that this
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summary 5 - Caitlin Vodopia ITC E-Choupal Corporate Social...

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