summary 11 - Caitlin Vodopia 11/01/2010 How to Integrate...

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Caitlin Vodopia 11/01/2010 How to Integrate Work and Deepen Expertise For manufacturers to succeed, they need to do two things: come up with a product that better suits the needs of customers than their competitors, and do that faster and more efficient than their competitors Developmental projects can help companies learn to be cross-functional, with different functions working together yet also having enough independence and room to maneuver. Kodak’s Funsaver camera is an example of a developmental project that was a bumpy ride yet still came out successful due to its integrated functionality. After a rocky start, Kodak created a small team headed by a project leader, with members from engineering, manufacturing, and marketing. The team had three goals: 1) to produce the camera quickly, 2)to create new methods of integrations, and 3) to develop new CAD/CAM technology that would enable Kodak to develop high quality, easy to manufacture products faster and more efficiently. The Funsaver enjoyed large success, beating out Fuji’s competing product, by
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This note was uploaded on 01/25/2011 for the course MGT 3510 taught by Professor Staff during the Fall '08 term at Georgia Institute of Technology.

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summary 11 - Caitlin Vodopia 11/01/2010 How to Integrate...

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