10 - 'n' [to 40 E. Four Models of Corporate...

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Unformatted text preview: 'n' [to 40 E. Four Models of Corporate Entrepreneurship ' ' 1.. Why is it important for an establishedfirm to be capable bf building successful new basinesses enan ongoing. basis? 3 (DOM/‘5’- W-..C°M?¢H'b‘yg£flfifmmtd—g . PLUS/"Writ Raise i0 Tammy-- -' 2‘. What is corporate entrepreneurship? How is it diflerentfi‘om corporate venture capital? €11,553 Lu.) which '(‘e—mg an esflvsw gr“, Comfwe, 691-6“, (MJW’JA <‘r' MQN‘G. new ohr‘h’nQL- EGFMMI [wemfifhs Buffflffifl' Marker Posr'fin’ 65914;, a (50 ab, “1}? 43 .5". What are the two dimenS-ions of managerial practice that ' ' U/ W} . dt‘flerentiate haw afirntpursues corporate entrepreneuFShW-P _ - mama‘we‘ Wm WM M “emu-H?" Mran 'hflnfifix Kew Hummus ~ :- ‘ ‘ .7 " . 7: ‘0‘"); .-.ev'¢¢yw1rm‘ ‘ _ (bag-{remweasccf ‘ i ‘ I , E ("Esme-l e;s-§dcchm:H-zfiébudge+* +0 ‘ ; bus'mcnc‘k 7., ' ' ' ' . ? MW?” ’-\’ YW WYOX . : 1~<»-‘-<..>' ' 2- a a m "(Wye/s»- . II _ 1T3 in. ,xm: J 60.} 4.. Describe (I) the'Opp-ortunisftic Model“ What is required to make this market! Wop—— : hag-S om 1AM. M3 S‘l/ureg ‘mejr— 3AM hive manesferfmkfiw ( Ki’l/fbowh) ‘ (b) 9°CIO.\ wriwant ewe-Be. emofib‘ "6M1 Ftp w/ geese-while? ' 96¢st 352 \l “filmy .' M? m 41 Aiwflncacék “500 / fibg .5". Describe (II) iheEm'ibler Modeh What is required to make this meihodwor ? - - 7 .. (’0 Law wwew ' (b) mums-m "was; a; we resum' 0) Mable - ' ' ‘ - - ' A am“ “we Ngx“ 3r Mme (M=’°('€?r'wétrv"°~\ WM) (cock-Ne,- sowcprl' $5M 1: V ’- Google: 20% employee time. ‘. ..Google Product Council ,' '"PF‘fi { -. Google Product Strategy Forum. Typically supports ~100 new business concepts at various stages of development, ‘3 “97- le‘fil’w‘ 6‘. Describe (III) What is required to make this method work? L, 69.93“? omkipw lnos 5mm resource. Mel—W ’lbr awaits $09-65 03‘: M9 (09 5e»?! wot Sufi Cejflfimsflfi gm“ “ENS “Slugs Mk‘ r W bu$(-¢LQ5§.. w"(‘-—‘ r - ' - I '2 (b) bv‘pr‘tSS Ofll‘l’ Musk mm DS’VWe’Ir‘ whack“ lime“ (no? gnawea amok WAsEfiM) (CD MW Cuff-WC Wlldfl" ‘Incexsmrs +9 969% owl-l" [com 4” WWW-ll“ {ERMA . Fat txwlst {LDdfm-k— cl; hoe'ness am; '. I Web'wa' Him-m = r DuPont: 1999' creéifefi Driven Growth group .. .. 4-day" business builder. . .. 4-8 weeks develop busifiess“p1§ifi‘tl'.... piéfient plan to business unit... '= = ' 353' ouJWWP <5“ fro u’ichs .mbs’rm‘h‘a-A _ 0.9355“ 42 7’ swam 7. Describe (110213 Producer Model. What is required to make C} this method work? I r Pmbwns —> somfimes Mmscf's'- 3"” M" _“"°”*- “W J” @ do wF‘HA W aka—‘5" ‘ l_ em‘dL-SHMJG ‘ (b) (12qu am "EMc Legek .Plgnv- : ' ? E’ggfgfi 23;i\‘\3o.cc w{ fol-963A (Lam. (o) LII-lg; rewri- new _ _ fl; J u (9") “mam Shim: 0k CafH'Ul‘ 3&sz ‘M‘M IBM Motorola... (A) MoflHETS' [MMOLSGS ’HM-PMQSS ‘- ' " :3 8.. Which method works best? owwgkqo NO __ . Wes _—_—'——.——'——-———m f...—————————'—""——~' risk was: "_’ ’Cs (Farah wH'DTC. (“UH-9 R’ " firmsi a‘c —- {an} ‘gms haulfl Aégcu‘fl c smurfim fiver M; Ma. “.51: “Wk Mm opmmfic u/n/zo 43 V. TECHNOLOGY INVESTNIENT AND IMPLEMENTATION: PROCESS MANAGEMENT . ;l\ I. How can the investment in resource-based thnge be Al I rm justzfied? Xig ' in wa- in 4mm 'stA-maz, hmdwef¢rmwaswefl+ {’“Emmg’ $291 $.1- (qhk 513mg , {gbuarhm $f¢eA, \cnomkzflf} Mmsemtnh sqfiems , game—k Paau‘IJ-Q J? a} (a) What are examples 0fresource4based Change that have we a. sosk‘mflcf studied ? CWP‘J“ (W‘— Why» (D 3w? -' Pltshgévt was 55053 Q$Ce€$ H Momqu - Mmm‘sincs uncu‘t-aiflfi ® E“ " #(le‘lolt (Memo lgbtf’WI/d'. ® Cost” (90])pr Ghoul/13 @ Av‘l‘ “MSW "' “fluid 4*» Sfxcigc innouo‘HM 341% © BMHIW " 50R ‘hnow'h‘on m service‘s» I ® 3M case, ,- finw lead usof raw-ch 130119. {13 new FQAuck/ 5mm; (-3) KHL’ku-wl" 54% - NPD '4" Fryer—4' Managemmd'n _ ® fijrselmqn Fading r" (in he!) "R‘ooQ‘l’ qwi‘mej Pr‘odJUd? war-41mg. ' 6‘ DRAM“ “"9 MFCNPIDCeS‘Sbrs-n ® 600% A'Uem [Zamtiits ’- ‘imfcbw‘njl‘mw‘dat M36", 63 universd lot-pr», m C031 »- 72 69”” WM "tweak @WncMO-fi reading ' I * D (“W”): °~\\o eoc‘fi“ .. “Wmtmérw was 42. " 6?? 913% + «Joan-RP, fiamo (Eadng " Races; Mgc M dam-[2:31 “l R ‘PhWMG-Cfiuhqb . ' 478 ...
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This note was uploaded on 01/27/2011 for the course MGT 3510 taught by Professor Staff during the Fall '08 term at Georgia Institute of Technology.

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10 - 'n' [to 40 E. Four Models of Corporate...

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