strategic mgt 1

strategic mgt 1 - MGT 4195 Strategic Management Fall 2010...

Info iconThis preview shows pages 1–11. Sign up to view the full content.

View Full Document Right Arrow Icon
MGT 4195 Strategic Management all 2010 Fall 2010 Shanti D. Agung Georgia Institute of Technology
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
2 Source: www.lonelyplanet.com
Background image of page 2
French Luxury Food Industry s 2.8% of the country’s exports s Symbolic industry 3 s Offerings include s High-end gourmet restaurant s Rare and exotic produce s Gastronomic creations s Joconde éclairs Source: [email protected]
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Fauchon s Founded in 1886 s Contract with Air France (+) s 1990s: Enter mass-market retail (+/-) s 1998: Expand internationally (-) 4 s 2000s: Re-center its brand on its traditional strength (+) s Consolidate home market s Reach growing international market Source: [email protected]
Background image of page 4
What is strategy? 5 What is competitive advantage?
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
When does strategy result in competitive advantage? 6
Background image of page 6
Sources of competitive strategies s Where do the difference and preservation arise from? s Choice of activities hat activities are performed 7 s What activities are performed s How activities are performed s All activities Source: Porter, M. 1996. What is Strategy? Harvard Business Review
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Southwest Airlines 8
Background image of page 8
How do choices of activities give rise to difference and its preservation? (1) s Unique s Activities s Combination of activities 9 Source: Porter, M. 1996. What is Strategy? Harvard Business Review
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Starbucks 10
Background image of page 10
Image of page 11
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/25/2011 for the course MGT 4195 taught by Professor Aksha during the Fall '10 term at Georgia Tech.

Page1 / 24

strategic mgt 1 - MGT 4195 Strategic Management Fall 2010...

This preview shows document pages 1 - 11. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online