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strategic mgt Session 04 - Internal Analysis

strategic mgt Session 04 - Internal Analysis - MGT 4195...

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MGT 4195 Strategic Management Fall 2010 Shanti D. Agung Georgia Institute of Technology
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2 Source: Hills, C., & Jones, G. Strategic Management. 2008. Houghton Mifflin Company.
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square4 Are there two companies alike? square4 Why? 3
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Distinctive Competencies square4 Firm specific strengths that allow a company to differentiate its products an/or achieve substantially lower costs than its rivals leading to a competitive advantage 4 square4 Can have resources but must have capabilities square4 Don’t need firm-specific resources but can have capabilities Source: Hills, C., & Jones, G. Strategic Management. 2008. Houghton Mifflin Company.
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square4 What makes resource valuable? 5
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The Role of Resources square4 Resources square4 Capital or financial, physical, social or human, technological, and organizational factor endowments square4 Tangible and intangible 6 square4 A firm-specific and difficult to imitate resource is likely to lead to distinctive competency square4 A valuable resource that creates strong demand for a firm’s products may lead to distinctive competency Source: Hills, C., & Jones, G. Strategic Management. 2008. Houghton Mifflin Company.
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What makes resources valuable? square4 Is the resources hard to copy? square4 Test of inimitability square4 How quickly does this resource depreciate? square4 Test of durability square4 Who captures the value of that resource creates? 7 square4 Test of appropriability square4 Can a unique resource be trumped by different resource? square4 Test of substitutability square4 Whose resource is really better? square4 Test of competitive superiority Source: Collins, D & Montgomery, C. Competing for Resources. HBR. 1995.
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square4 What is the problem with investing in core competencies without examining the competitive dynamics that determine industry attractiveness? 8
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The Role of Capabilities square4 Capabilities square4 A company’s skills at coordinating and using its resources 9 square4 Capabilities are the product of organizational structure, processes, and control systems Source: Hills, C., & Jones, G. Strategic Management. 2008. Houghton Mifflin Company.
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Value Creation per Unit 10 Source: Hills, C., & Jones, G. Strategic Management. 2008. Houghton Mifflin Company.
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The Value Chain All functions have a role in lowering the cost structure and increasing the perceived value of the products through differentiation.
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