strategic mgt Session 04 - Internal Analysis

strategic mgt Session 04 - Internal Analysis - MGT 4195...

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MGT 4195 Strategic Management Fall 2010 Shanti D. Agung Georgia Institute of Technology
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2 Source: Hills, C., & Jones, G. Strategic Management. 2008. Houghton Mifflin Company.
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s Are there two companies alike? s Why? 3
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Distinctive Competencies s Firm specific strengths that allow a company to differentiate its products an/or achieve substantially lower costs than its rivals leading to a competitive advantage 4 s Can have resources but must have capabilities s Don’t need firm-specific resources but can have capabilities Source: Hills, C., & Jones, G. Strategic Management. 2008. Houghton Mifflin Company.
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s What makes resource valuable? 5
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The Role of Resources s Resources s Capital or financial, physical, social or human, technological, and organizational factor endowments s Tangible and intangible 6 s A firm-specific and difficult to imitate resource is likely to lead to distinctive competency s A valuable resource that creates strong demand for a firm’s products may lead to distinctive competency Source: Hills, C., & Jones, G. Strategic Management. 2008. Houghton Mifflin Company.
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What makes resources valuable? s Is the resources hard to copy? s Test of inimitability s How quickly does this resource depreciate? s Test of durability s Who captures the value of that resource creates? 7 s Test of appropriability s Can a unique resource be trumped by different resource? s Test of substitutability s Whose resource is really better? s Test of competitive superiority Source: Collins, D & Montgomery, C. Competing for Resources. HBR. 1995.
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s What is the problem with investing in core competencies without examining the competitive dynamics that determine industry ttractiveness? 8 attractiveness?
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The Role of Capabilities s Capabilities s A company’s skills at coordinating and using its resources 9 s Capabilities are the product of organizational structure, processes, and control systems Source: Hills, C., & Jones, G. Strategic Management. 2008. Houghton Mifflin Company.
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Value Creation per Unit 10 Source: Hills, C., & Jones, G. Strategic Management. 2008. Houghton Mifflin Company.
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All functions have a role in lowering the cost structure and increasing the perceived value of the products through differentiation. 11
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This note was uploaded on 01/25/2011 for the course MGT 4195 taught by Professor Aksha during the Fall '10 term at Georgia Institute of Technology.

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strategic mgt Session 04 - Internal Analysis - MGT 4195...

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