strategic mgt Session 07 - High Tech Industry

Strategic mgt - MGT 4195 Strategic Management Fall 2010 Shanti D Agung Georgia Institute of Technology High Technology Industry Technology is

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MGT 4195 Strategic Management Fall 2010 Shanti D. Agung Georgia Institute of Technology
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High – Technology Industry s Technology is: s Scientific knowledge used in production of goods or services 2
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s Why do high-technology industry matters? 3
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Technical Standards and Format Wars s Technical Standards s a set of technical specifications that producers adhere to when making the product or a component of it. 4 s Format wars s battle to set out and control technical standards in a market
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Benefits of Standards s Guarantee compatibility between products & compliments s Reduce consumer confusion 5 s Reduce production costs s Reduce risks associated with supplying complementary products
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Emergence of Standards s Firms lobby government to mandate industry standard- public domain. 6 s Standards often set by cooperation among firms/forums. s Standards often selected by market demand.
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Video cassette recorders: Sony vs. Matsushita Movie Studios Rental Firms 7 Customers Sony Matsushita
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Standard set by market demand s Network effects s Positive feedback loop 8 s Lockout
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This note was uploaded on 01/25/2011 for the course MGT 4195 taught by Professor Aksha during the Fall '10 term at Georgia Institute of Technology.

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Strategic mgt - MGT 4195 Strategic Management Fall 2010 Shanti D Agung Georgia Institute of Technology High Technology Industry Technology is

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