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Unformatted text preview: new differentiated chains appealed to particular market segments and increased profitability. 2. The strategy behind Six Continents Hotels is to compete in the global marketplace by offering a custom experience to every traveler on every occasion anywhere in the world. They are attempting to have a distinct, unique room and amenities to please any customer. Six Continents added Holiday Inn and its chain of hotels in hopes to gain a competitive advantage by capturing their market segments around the world. Six Continents would be considered a focused differentiator....
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- Fall '10