chapter 5 simens slides

chapter 5 simens slides - Brand Awareness Siemens Already...

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1/26/11 Brand Awareness Siemens Already established brand name Pōveray In-store advertising Retailer Websites Magazines Television Advertisements
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1/26/11 Brand Image Siemens New product Pōveray Standard products
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1/26/11 Brand Judgements Brand quality Siemens: increase in perceived quality Pōveray: priced to compete, leverage associations with Siemens Brand credibility
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chapter 5 simens slides - Brand Awareness Siemens Already...

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