MUH - Chapter 6 The Swing Era Jazz Becomes the Cornerstone...

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Chapter 6 The Swing Era
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Jazz Becomes the Cornerstone of popular Culture Between 1935 and 1946, jazz, or swing as it came to be called, was more popular than anytime in its history, and influenced clothing styles, retail marketing, fashion, dance and even language.
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Jazz from 1935 - 1946 Helped pull America out of the Depression and get through World War II Nursed the record industry back to health Filled dance halls all over the country with dancers. More than any other time, jazz reached out and connected with its audience. Band leaders became celebrities. Magazines like Downbeat and the Metronome followed every move. Bands of Benny Goodman, Duke Ellington, and Count Basie were among the greatest bands of the era. Helped develop many fine soloists and singers
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Benny Goodman at the Palomar Ballroom in Los Angeles (1935) Benny just got off a disastrous cross country tour. Prior to the Palomar the band had met rejection at almost every stop. In Denver, were nearly fired. No one was dancing; booing was common In L.A. a DJ had been playing his records The first night of the Palomar, the crowd roared which told Benny Goodman that this music was going to be successful.
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The swing era got its name from the musical The swing era got its name from the musical style that Goodman and eventually hundreds of style that Goodman and eventually hundreds of other orchestras played. other orchestras played. Why is it called the Swing Era?
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Cultural Aspects of Swing Teenagers embraces swing music at their own and built an entire social phenomenon around it. New Clothing Styles: Bobby sox, white buck shoes with sweaters, pleated dresses for girls, zoot suits and port pie hats for males. Dances include the jitterbug, the Suzie-Q, the Lindy Hop, the big apple, and the shag. Jazz had is own lingo as well: “cutting a rug,” referring to dancing, a “belly warmer” was a necktie, a “dish” or a “fine dinner” was an attractive girl.
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Sound of Changing America As the first star of the swing era, Benny Goodman was the lighting rob - the Elvis of his generation. In the six years since the onset of the Depression (1929), the country had been forced to reorganize itself both economically and socially. Economically, American labor industries turned to machines and new technologies to make the economy run more efficiently. Socially, age-old suspicions and prejudices among different ethnicities had to be abandoned as people increasingly saw a need to come together for the common good. Team work was in. Radio and live broadcasts helped bring people together.
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The Swing Band Jazz became a commercial product that had to be produced, marketed and sold to the consumer in much the same way as a soft-drink or bar of soap. Standard instrumentation: 5
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This note was uploaded on 01/26/2011 for the course MUH 4016 taught by Professor Bailey during the Spring '09 term at University of Florida.

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MUH - Chapter 6 The Swing Era Jazz Becomes the Cornerstone...

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