KD2 - PUR3000 Spring2009/Section4299 JooyunHwang July1,2009...

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PUR 3000 Spring 2009 / Section 4299 Jooyun Hwang  July 1, 2009 
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What is public relations? Public Relations Roles 
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… is the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends.” Cutlip, Center, & Broom
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“ groups that are almost always important to organizations.” people who become important to an organization. E.g. building a new landfill in your community Learn about an  issue Form public  Perception  Corporate  Image  
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Learn issues  Public  Opinion  Earlier  Later  Activist s!  Communicate Monitor public  opinion formation  and change 
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Government (public affairs) Community Customer – current / prospective who else. .? Media – mutual? Industry/ Business partners/ competitors Organization Investor – shareholders/stockholders/ Financial analysts
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This note was uploaded on 01/25/2011 for the course PUR 3000 taught by Professor Oyer during the Spring '07 term at University of Florida.

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KD2 - PUR3000 Spring2009/Section4299 JooyunHwang July1,2009...

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