KD3 - Ch.2: Evolution of Public Relations P U R 3000 -...

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Ch.2: Evolution of Public Relations PUR 3000 - Section 4299 Summer 2009 Jooyun H wang July 6, 2009
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Public relations is as old as human communication : Interpersonal communication Speeches Art Literature Events Publicity ..and others
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Why can we consider all of these types of human communication as public relations? Interpersonal communication Speeches Art Literature Events Publicity ..and others
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Do these modes of communication encompass all the aspects of public relations as we have defined it? Definition of PR: “… is the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends.”
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Rosetta Stone (Egypt) - to publicize the pharaoh s accomplishment Sende r Chann el Receive r PR - News releas e Media, websit e.. . Public
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This note was uploaded on 01/25/2011 for the course PUR 3000 taught by Professor Oyer during the Spring '07 term at University of Florida.

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KD3 - Ch.2: Evolution of Public Relations P U R 3000 -...

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