Public Relations - PUR3000 Spring2009/Section4299...

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PUR 3000 Spring 2009 / Section 4299 Jooyun Hwang  June 30, 2009 
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1. Areas of employment 2. Jobs and duties: who are major “publics”? University   Corporatio vs . “Publics” :  individuals or groups that are almost always important to organizations. Internal: External: Duties:  Alumni donation Fund-raising Customers/  investors  Their  satisfaction  Different publics Different duties
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In general, public relations helps others establish and maintain effective relationships with third parties ( publics ). 3. Role differences Public Relations Manager Public Relations Technician 4. Salaries and Job Satisfaction
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Corporations Nonprofit organizations and trade  associations Governments Public Relations  Firms  Independent consultancies Purpose of public relations - They may require different aspects of PR duties, but is to fulfill an organization’s goals by building/ maintaining mutual relationships with its key publics.
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Corporations : Business objective? organizations that produce products or services for a profit. Eg> manufacturers, retailers, sports org., etc. The greatest amount and variety of work in public relations. Corporate jobs often focus on specific publics such as:
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Public-specific job areas include Employee relations Media relations Government relations Community relations Business-to-business relations Consumer relations Investor relations And more ...
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