KD6 - T he Effectiveness of a Public Relations Plan: The...

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Click to edit Master subtitle style 1/26/11 The Effectiveness of a Public Relations Plan: “The Pepsi-Cola Hoax” Case” Group 6: Ashley Horn/Kim Hamilton/Jordan Horowitz/Derek Hundt/ Kelly Kazbour July 16, 2009
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Click to edit Master subtitle style 1/26/11 What began the Great Diet Pepsi Hoax? Pepsi Commercial- 1994 Be Young, Have Fun, Drink Pepsi!”
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Click to edit Master subtitle style 1/26/11 The Details + = HOAX On Wednesday June 9th 1993: 82 year old man, Earl (Tex) Claim they found hypodermic insulin needle inside a can of diet Pepsi THE NEXT MORNING Frank Ladenburg: "absolutely" believes the Tripletts' story. "These people aren't the kind of people that would make things up.”
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Click to edit Master subtitle style 1/26/11 Investigating the Scene Triplett’s In-law proclaimed diabetic Recent cruise vacation 24 pack of Pepsi with 1 diet Pepsi can included? Neither became ill 1 week later refused interviews
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Click to edit Master subtitle style 1/26/11 What Happened Next? 1. Diet Pepsi Can was turned over to lawyer, then local health officials, then county officials 2. FDA issued warning to public to empty content of their Diet Pepsi cans before drinking 3. Pepsi implemented their PR plans
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1/26/11 The objective of the public relations department of Pepsi: to protect its brand name and preserve its positive public image in the midst of a product-tampering crisis To disclose all information to everyone as needed. The public relations department contacted the management department on how to communicate with the employees regarding the crisis situation and how to answer questions from the public and the employees. All 400 field locations were aware at all times of
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This note was uploaded on 01/25/2011 for the course PUR 3000 taught by Professor Oyer during the Spring '07 term at University of Florida.

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KD6 - T he Effectiveness of a Public Relations Plan: The...

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