KD9 - TEAM 3 How does the media use and present research...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
How does the media use and present research? Bixby, Virginia Blanco, Jenyfeer Brake, Lindsey TEAM 3:
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Overview What is research? The importance of secondary research Steps to analyzing secondary research Forms of secondary research Examples of research used and presented in the media Improvements for the presentation of research used in the media Lessons learned Questions?
Background image of page 2
What is research? A form of listening Basic ground work of any Public Relations program The gathering and analyzing of information Two techniques Primary: research that is done by you, in hopes of answering a specific question Two methods Informal (interviews) Formal (surveys)
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
What is research? (cont.) Secondary: research obtained from other sources Three Techniques Archival (inventory, records, etc.) Online Databases (not wikipedia!) Internet and WWW (still not wikipedia!)
Background image of page 4
The importance of secondary research Prior to conducting your own research
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/25/2011 for the course PUR 3000 taught by Professor Oyer during the Spring '07 term at University of Florida.

Page1 / 15

KD9 - TEAM 3 How does the media use and present research...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online