KD10 - Team Presentation 2 Chelci Owen / Bianca Shah /...

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Team Presentation 2 Chelci Owen / Bianca Shah / Jennifer Lettman / Eric Conrad
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How public relations duties learned in class are actually executed in different areas of employment? Find internship opportunities for the future? How the knowledge, skills and other requirements learned in this class can be applied to searching for PR jobs? Discussion: Who here wants to get a job? Why this Topic?
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I. Weber Shandwick  Worldwide 83 offices in 39 countries and several affiliates Subsidiary of the Interpublic Group along with Golin-Harris International Works within the sectors of consumer marketing, healthcare, corporate, financial services, strategic media, and public affairs Clients have included General Motors, Merlin International, Horizon Fuel Cell Technologies, Electrolux, Microsoft and Skyfuel
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Examples of Weber Shandwick  Campaigns The “got milk?” campaign Began in 1996 as a response to a 30 year decline in the consumption of milk The campaign continues to circulate in America More than 250 celebrity milk mustaches (magazines and TV) http://www.youtube.com/watch? v=OLSsswr6z9Y The “Body by Milk” campaign Started in 2008 Work with several health and nutrition influencers including American Academy of Pediatrics American Dietetic Association School Nutrition Association
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Internship Opportunities  Work available within the sectors previously listed College students and recent college graduates (any classification) Experience an intern gains differs from office to office Interns are compensated by academic credit and/or monetary wages (varies by the market) Intern's duties vary from office to office but will most probably include helping the PR professionals with research, writing copy for news releases and feature stories, coordinating PR programs, organizing and repapering for events. up to 20 hours a week resume and cover letter summer, fall and spring
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Founded in the 1940s and is based in St. Louis 80 offices with over 2000 employees Subsidiary of Omnicom Group Inc. along with Ketchum and Porter Novelli Example of Campaign: Works with the White House Office of National Drug Control Policy Reduced teen drug use by 23% "We integrated an extensive array of communications, outreach and web activities with ONDCP's advertising to deliver targeted messages to millions of teens and
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This note was uploaded on 01/25/2011 for the course PUR 3000 taught by Professor Oyer during the Spring '07 term at University of Florida.

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KD10 - Team Presentation 2 Chelci Owen / Bianca Shah /...

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