geb12 - International Business The Adventure Begins GEB...

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International Business The Adventure Begins GEB 3373, Spring 2011 1
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GEB 3373, Spring 2011 2 Textbook When considering what textbook to use for this new course, three issues were at the top of my selection criteria list: 1. Coverage of material I believe to be important for a survey of best practices. 2. The availability of supplemental resources to enrich the learning experience for students. 3. Cost.
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Our Textbook GEB 3373, Spring 2011 3
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GEB 3373, Spring 2011 4 Textbook There are three ways to gain access to this textbook: 1. Buy the loose-leaf printed version at the bookstore for approximately $115.95. THE BOOKSTORE WILL NOT BUY BACK THIS BOOK. 2. Buy a printed access card with a PIN from the bookstore for approximately $64.95 that will give you access to the e-book version. 3. Buy the book directly from the publisher by going to www.cengagebrain.com , search for ISBN 111175165X, and follow the instructions. This e- book will cost approximately $57.98.
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GEB 3373, Spring 2011 5 Materials in the Website You will find many resources in the class
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