ge16 - GEB 3373, Spring 2011 4 Business is Blooming Video...

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International Business Business is Blooming Video GEB 3373, Spring 2011 1
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GEB 3373, Spring 2011 2 Business is Blooming Video How are cut flowers bought and sold? “Dutch” or descending price auction Why did the industry go global instead of remaining in Holland and surrounding countries? Demand Why Ecuador and Kenya?
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GEB 3373, Spring 2011 3 Business is Blooming Video How can growers so widely dispersed remain price competitive? Logistics Efficiency Hybridization Specialized delivery mechanisms
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Unformatted text preview: GEB 3373, Spring 2011 4 Business is Blooming Video Why do the growers in southern France try to stay outside the system? How long can they survive? GEB 3373, Spring 2011 5 Business is Blooming Video Who are the obtainers and how do they fit into the picture? What role do patents play in the industry? GEB 3373, Spring 2011 6 Business is Blooming Video What lessons can we learn from this industry?...
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ge16 - GEB 3373, Spring 2011 4 Business is Blooming Video...

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